big 3 basketball
Summer basketball is back, and the BIG3 is making noise again.
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What is it?
The BIG3 is a professional 3-on-3 basketball league founded by Ice Cube, featuring former NBA stars and high-energy, half-court play.
The Takeaway
The BIG3 successfully captures the attention of basketball-starved fans during the NBA offseason, leveraging star power and accessible, high-intensity play.
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