mcdonalds
グリマス？いいえ、これはマクドナルドがノスタルジーマーケティングのルールを塗り替えている瞬間です。
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What is it?
マクドナルドは、特定のノスタルジーを刺激するメニューや、ネット上のカオスなトレンドに便乗する戦略でSNSを席巻し、常に文化の話題の中心に居座り続けています。
The Takeaway
企業らしさを捨て、ネット上の独特なノリや面白さに加担することで、ブランドは持続的なバイラル力を獲得できます。
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