m&ms
Votre snack d'enfance préféré change de look, sans colorants artificiels.
Interactive Sentiment Timeline
What is it?
M&M's lance une gamme sans colorants en août, en supprimant deux de ses couleurs classiques.
The Takeaway
Les marques qui adaptent leurs produits emblématiques aux exigences de santé modernes tout en cultivant le mystère créent un engagement massif.
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