m&ms
子どもの頃の思い出の味が、人工着色料ゼロで新しく生まれ変わります。
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What is it?
M&M'sが8月から「着色料不使用」の新ラインを発売します。これに伴い、定番カラーのうち2色が姿を消すことが話題です。
The Takeaway
既存の定番商品でも、現代の健康基準に合わせて改良しつつ消費者の関心を惹きつける工夫をすれば、莫大なオーガニックな注目を集められます。
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