On brand.
Vous avez remarqué ces personnes qui sont toujours fidèles à elles-mêmes, de manière hilarante ?
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What is it?
L'expression « On brand » est passée du jargon marketing à un constat tranchant. On l'utilise pour décrire quelqu'un qui agit exactement comme sa personnalité le suggère, surtout face à un comportement prévisible, chaotique ou ridicule.
The Takeaway
L'authenticité est devenue une blague. Quand quelqu'un agit selon sa « marque », Internet ne juge pas : il rit et partage.
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Live Sentiment
r/SipsTea - On brand.
Read Original ArticleEarly interest spike on Reddit in the r/SipsTea community.
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