On brand.
「あ、あの人らしいことやってるな」と思ったことはありませんか？
Interactive Sentiment Timeline
What is it?
「On brand（ブランド通り）」は、もともと企業向けのマーケティング用語でしたが、今では「いつものあの人らしい言動」を指す皮肉混じりのネットスラングとして定着しました。特に誰かが予測通り、あるいは予想外に「らしくない」失敗をした時によく使われます。
The Takeaway
今や「自分らしさ」は絶好のネタ。誰かが「キャラ通りの行動」をとった瞬間、ネット住民は批判する代わりに笑い、シェアボタンを押すのです。
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Live Sentiment
r/SipsTea - On brand.
Read Original ArticleEarly interest spike on Reddit in the r/SipsTea community.
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