Scotland National Anthem
Why are thousands of football fans belting out a 1977 disco track instead of a traditional anthem?
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What is it?
Scotland fans have unofficially adopted the 1977 Baccara disco hit 'Yes Sir, I Can Boogie' as their primary football anthem, replacing traditional anthems during major tournament celebrations.
The Takeaway
Authentic, grassroots cultural moments beat corporate-sponsored marketing every single time when it comes to fan engagement.
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